Project Mockingbird
Logo Design: Brendan Callahan. We created a visual identity that honored tradition while embracing a modern sensibility. The logo, inspired by Cox Chapel’s stained glass, grounded the campaign in HPUMC’s history.
Branding that was applied accross all elements of the campaign.
Environmental graphics applied across the campus.
Branding
Print Collateral
Illustration
Animation
Environmental Signage
Web Design
Social Media
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Highland Park United Methodist Church (HPUMC), located on Mockingbird Lane in Dallas, set out to do something extraordinary: raise $43 million dollars to fund a vision for its next chapter. The church needed a way to bring its community together around a unifying theme, so we worked together to make Project Mockingbird. The name and symbol of the mockingbird worked as the perfect metaphor: familiar yet bold, a voice that carries.
We built a campaign consisting of a logo, brochures, environmental graphics, videos, and event collateral. The HPUMC team was also given branded templates for email, social, and presentations to ensure consistency across every digital channel.
Project Mockingbird established a lasting framework HPUMC can continue to build upon, anchoring the church’s next chapter in both its historic foundation and its vision for the future.